The COVID-19 pandemic has caused a global intermission in the theatre industry, but this does not mean our work stops. Shows from all over the world are uniting with a mission to encourage fans to protect themselves and each other by following safety guidelines. The sooner we mask up, the sooner the curtain goes back up. MaskUpCurtainUp gives each show an opportunity to support a charitable organization doing vital work during this time while also allowing audiences the opportunity to represent the community that we all love and miss. It is only intermission.
MaskUpCurtainUp is a grass-roots charitable initiative, spearheaded by The Araca Group, and inspired by the resilience and perseverance of the international theatre community during the COVID-19 pandemic. Your favorite Broadway, West End, and touring productions are creating exclusive face masks now available at this one-stop-shop. In addition, each show has selected a charitable organization to receive 25% of sales proceeds from their respective masks. New masks will be added to the site each month.